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The article is devoted to the problem of creating favorable conditions and incentives for attracting investments in alternative energy projects in the regions. An analysis of Russian practice in the field of «green» financing showed that individual projects are being effectively implemented, but there is no established mechanism for attracting investments for «green» energy projects in the regions. The implementation of high-tech projects requires large amounts of investment, but in most cases, «green» business models are of high-risk and require a set of additional measures and incentives. The study suggests approach to the management of investment processes in regional alternative energy projects in accordance with the concept of green economy, formulates management algorithm, and gives full description of each stage. This work recommendations and results can be used in needed regions investment attractiveness raise measures elaboration for alternative energy projects realization.