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The article dwells upon the experience of developing and implementing software tools for professional navigation and self-determination of schoolchildren and university students. There is an annual growing interest in various types of services, which allows expanding, systematizing and choosing the most relevant professions of the future, evaluating yourself in terms of both professional and soft skills. The effectiveness of the development of digital services and digital tutors in vocational guidance of young people is noted. The article substantiates the relevance of using mobile apps at the stage of the professional choice both at undergraduate and post-graduate levels. The article presents the designing model of the authors’ mobile app for vocational guidance “Digital professional navigation” (DPN) on the basis of a multidisciplinary university. The requirements for the functionality and structure of the mobile app used for the professional navigation of schoolchildren and university students are defined. A detailed description of the main structural blocks of the app is presented, which allow testing, evaluating, and choosing the trajectory of the professional self- determination.