Analysis of the problems of implementation of CRM systems in the online store
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020. 2019. P. 9690-9694.
Краткое описание
This article deals with the essence of CRM-system, the main reasons for the poor performance of CRM-system in online trading, the basic requirements of online trading to CRM, problems that help to solve CRM-system, the advantages that organizations of online trading receive from CRM-systems, studied the problems of implementation of CRM-systems in the online store. This analysis is the basis for decision-making. Information can be used in business intelligence systems.
Ключевые слова
Competitiveness, concept CRM, customer relationship management, business process, information technology
Ссылка при цитировании
Gusakova A., Rostova O.V., Shirokova S.V., Guidi L., Levina A.I. Analysis of the problems of implementation of CRM systems in the online store // Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020. 2019. P. 9690-9694.